ABHMedia is a full service Internet marketing services company providing businesses of all shapes and sizes with an array of internet marketing services and strategies designed to increase web presence, expand customer base, and drive revenue.
Expand Your Customer Base – Engage new customers and increase your business' visibilty with a multi-faceted digital approach combining Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Design & more.
Increase Web Visibility – Make sure you are seen using the proven techniques and the tested knowledge of your personally assigned Search Engine Optimization Expert. With Search Engine Marketing, the demand is there: it is a matter of being found.
Promote Your Business – Stand out in the digital marketplace with our expert Social Media Marketing Services. Reach the largest client base on the internet with Facebook Marketing, keep your customers informed with Twitter Marketing, engage customers directly with Blog Marketing, and be in control of your standing with our Reputation Management Services.
Focus On Your Target Market – Identify and engage your audience with the help of our Internet Marketing Consultants and take a precision approach to your business' advertisement.
The Athens Banner-Herald is the largest daily newspaper in the Athens area market that features local, state and national news. We provide award-winning sports coverage and local information that is delivered to ten surrounding counties, including, Athens-Clarke County, Georgia, reaching an average of almost 102,000 people in a given week.
The ABH offers numerous proven size/page options to fit a variety of messages and advertising budgets. Dominate a page or section with large format or start small with eye-catching color. Either way your business is sure to be noticed by thousands of readers each week. And as a bonus, your ad also will appear online in the ABH replica app, which provides a computer tablet view of the paper – and all its pages – each day.
FRONT PAGE STICKY NOTES
Need a print advertising option that’s impossible to miss? The ABH’s Front Page Notes (or Tab-Ons) are for you! When purchased, your message is designed into a 3x3 “note” that is pasted in the top middle portion of the paper’s front page. The notes can also be made into a variety of shapes to suit a season or event. Full color and text on the back of the note are included at no extra charge.
Preprint inserts into the ABH provide a great opportunity to make a vibrant color statement at an affordable price. You can have the inserts printed by us or through a print vendor of your choice. These advertisements make a huge impact, particularly on Sunday when large books of coupons are typically included in the paper.
Host your full page, color ads on a sleek, kraft folder that holds the many Sunday inserts that are immensely popular each week.
Absolutely dominate the day’s paper with a Spadea, a folded cover wrap of each section. The space available is the equivalent of 4 full page ads … all at half the price!
CUSTOM ADVERTISING SECTIONS
Would you like to promote an event or your company’s latest award in a 4-, 8-, or 12-page newsprint section? Become the biggest news of the day through a special section devoted entirely to your content. ABH can design, print and insert the section at an affordable cost (pricing is custom quoted and depends upon page count, section size and number of pieces printed).
Reaching Oconee County is EASY with Oconee Leader! This popular weekly section keeps readers up to date with the events and people that make this important Athens-area community a great place to work and live. Pricing is perfect for small businesses who want to utilize the largest distribution paper in the county (9,000 copies per week and growing!).
TARGETED ADVERTISING SECTIONS
ABH has several outstanding, glossy magazine products to give your business the classy boost it deserves. Content is created by the ABH’s award-winning Audience Team and covers multiple subjects that are popular among area readers.
Since 1987, this popular, high quality publication has served the Athens area by featuring the people and interests of the most vibrant community in the South. Distributed quarterly, the magazine showcases the Classic City through the following topics:
WEDDINGS: Featuring the latest trends in marital celebrations and helpful tips, the Weddings magazine has all you need for conquering the chaos surrounding this important day. Publishes in February
FOOD: The flavors of Athens come alive with this issue dedicated to the tremendous fare available in the area. From local brews to barbecues, the city is always hopping with some of the state’s top restaurants and events. Publishes in May
READER’S CHOICE: Area businesses vie for reader votes during the city’s most popular “best of” contest. The results are featured in this issue, along with profiles of the highest vote getters! Publishes in August.
HOLIDAY GUIDE: Searching for the ultimate gift ideas for Christmas? Let the Holiday Guide issue help you jingle all the way with local shopping ideas and substantial bargains this season. Publishes in November.
Thrive Magazine Thrive Magazine is published biannually and features local hospitals and doctors, including local medical information and an up-to-date Physicians directory. Publishes the last Sunday of April and October 2016.
Sponsor one of our amazing annual events and strengthen relations through community events, while generating incremental revenue. Leverage community partnerships to get your message out there and increase engagement in ways that will help grow your business.
•Community voting slideshow contests
•Ticket and other giveaways for engagement activities
•Distribution of products at sponsored events
•Aligning ABH\Online Athens with established community events
•Athens Wine Weekend
•35th Annual Twilight Criterium
•Athens-Clarke County Leisure Services
•Sounds of Summer Concert
Community Events – upcoming planned events
•Go Local Bingo
•Hunt for Hope Scavenger Hunt – October 2015 part of Athens Goes Pink
•Best of Preps Banquet – Spring 2016
WHAT IS CONTENT MARKETING?
USEFUL CONTENT SHOULD BE AT THE CORE OF YOUR MARKETING
Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.
Enter content marketing.
But what exactly is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.
Check out a few samples of Brand Content we're created for clients like you.
BRAND SNAPSHOT: Stein Mart, a boutique-style men’s and women’s department store chain based in Jacksonville, was founded in the early 1900s. Currently, there are more than 266 locations in 29 states, while the company reported $1.26B in sales for the current year.
DOING IT RIGHT: Several factors make Stein Mart unique in the retail sector — 1) A pricing strategy CEO Jay Stein references frequently: “What built this company was values every single day.” 2) A long-standing personal shopper program — “Boutique Ladies” — normally reserved for high-end retailers.
IN SHORT: Stein Mart goes beyond traditional customer service. This test campaign aims at leveraging those tenets.
SWEET SPOT: The “Boutique Ladies” concept is the absolute pinnacle of customer service. It’s white glove and it’s as post industrial as it gets. It connectsbrand to customer in a powerful way that is reflected in Stein Mart’s growth.
CROSSING THE STREAMS: Despite the huge value Stein Mart’s “Boutique Ladies” brings, two new ideas could generate remarkable lift.
One, while the core demographic of a Stein Mart shopper may skew older (45- 65), that customer — the one who wants designer clothes at affordable prices — is always keeping an eye on what the younger generation(s) are wearing. They may not shop at a Forever 21 or an H&M, but they pay attention to those fashions.
Secondly, there is an online world of personal shoppers — “Boutique Web Ladies” — who write voraciously about fashion in blogs and on social media. They show their followers how to shop while often getting free clothes from designers and manufactures in hopes of being featured.
CAMPAIGN FOCUS: Using a local fashion designer — Sally Ann— as a test, a “Boutique Ladies 2.0” campaign modernizes the customer/brand relationship that Jay Stein has masterfully built. This campaign resets a fresh and current approach to engage loyal Stein Mart shoppers while creating relevance for a new demographic.
History of Content Marketing
Watch this short video to learn more about content marketing.
Local Market Research
ATHENS BANNER-HERALD Founded in 1832, the Athens Banner-Herald's roots trace back to one of the state's oldest newspapers,the Southern Banner. It merged with the Herald in 1921 and was purchased by William S. Morris III in 1965 as it was emerging as one of the finest newspapers in the state. It excelled beyond its competition
in content, technology and print methods. The Daily News began as a convertedweekly that had once been a shopper.The Athens Advertiser, as it was calledbefore it became a daily, became an instantsensation with readers. In 1967 MorrisCommunications Corporation purchasedthe Daily News, and the morning andafternoon papers in Athens were broughttogether under one roof. In May 2001, the two papers were mergedinto one paper - the resulting newspaperwas a redesigned morning paper namedthe Athens Banner-Herald. Its current
circulation is between 14,500 and 18,000 daily and 24,000 Sunday, and its website, OnlineAthens,averages almost 8 million page views in a given month.
ATHENS The quintessential southern city, Athens is located in Northeast Georgia, 61 miles outside of Atlanta. While very well known as the home of the University of Georgia, Athens continues to rank as one of the Coolest Small Cities in America by GQ Magazine. Other rankings include: One of the 25 BestPlaces to Retire (CNN Money October 2012); one ofthe Top 10 College Towns (Livability.com, 2012); 1st ofthe Top 10 Cities with the Best Music Scenes Outside ofNashville, NYC, and LA (Livability.com, March 2012);12th in the Top 25 Arts Destinations (AmericanStyleMagazine, 2011); and America’s #1 College Music Scene(Rolling Stone Magazine, 2003).1
OCONEE Formed in 1875, Oconee County has been fueledby a strong community, rich agricultural lands, andan educated approach to economic development.Progressive Farmer Magazine has named it “The BestPlace to Live ... Raise a Family” (2006 - 2009). Oconee County is known for its educational success inthe state of Georgia, boasting the 11th best high school in Georgia, as reported by U.S. News and World Report
(2012)3. UNIVERSITY OF GEORGIA Athens was no more than a trading settlement on thebanks of the Oconee River called Cedar Shoals during the late 1700s. But by 1801 the University of Georgiahad been chartered as the first state-supported universityin the United States and John Milledge named the land Athens, in honor of the Greek city that was the center of culture and learning during ancient times. The first class from the University of Georgia graduated on May 31,
1804.4 The University of Georgia is ranked in the 2013 edition of the Best Colleges and Universities by U.S.News and World Report as the 21st Top Public University in the country, with renowned graduate programs in its College of Veterinary Medicine (9th), College of Education (38th), and Law School(34th).5 But perhaps, the University of Georgia is best known for its outstanding athletic programs, including the 2012 SEC East Champion Georgia Bulldogs football team.
LOCAL MARKET FAQ
KEY AUDIENCE GENERAL DEMOGRAPHICS
Single (never married)
Single or advanced degree
Annual income over $50,000
House valued at $100,000 or more
Ages 35 - 54
Ages 50 and up
Follow high school football SPENDING HABITS
Spend at least $100 at the grocery store a week
54.2%Ate at a restaurant or diner four times in the past two weeks 18.3%Shopped at an autoparts store in the past four weeks 34.4%Shopped at a sporting goods store in the past four weeks 33.9%Shopped at a hardware/building supply store in the past four weeks 51% Plan to remodel their home in the next twelve months
Use the internet more than 180 minutes a day
Use the internet 60 to 179 minutes a day
Only have a cell phone
Use text messaging
Own a smart phone
Own an e-reader
Own a tablet
21.3%Have used a smartphone to visit local sites in the past month 22%