Use these strategies to help you hit a constantly moving target.
College students are geared up for the fall semester, and entrepreneurs everywhere are trying to grab their fleeting attention. They're part of that coveted 18- to 30-year-old demographic. If your product has a shelf life after college, you're in luck--you're catching them in their purchasing power formative years. But to use an appropriate analogy, selling to college students is no easy A.
That's because marketing to college students poses a special set of challenges. They're often transient, skeptical and cash-strapped, making for a difficult market to penetrate.
So, how do you market to the college crowd? Here are some tips.
1. Consider mobile marketing.