Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.

College students are geared up for the fall semester, and entrepreneurs everywhere are trying to grab their fleeting attention. They're part of that coveted 18- to 30-year-old demographic. If your product has a shelf life after college, you're in luck--you're catching them in their purchasing power formative years. But to use an appropriate analogy, selling to college students is no easy A.

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That's because marketing to college students poses a special set of challenges. They're often transient, skeptical and cash-strapped, making for a difficult market to penetrate.

So, how do you market to the college crowd? Here are some tips.

1. Consider mobile marketing.


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