Mobile traffic passes desktop

  • There were an estimated 3 billion internet users as of May 2015. 87% of adults now use the internet.
  • Mobile devices are expected to make up 71 percent of all internet traffic by 2019
  • 90 percent of American adults have a cell phone. 64 percent of American adults have a smart phone … And that number is increasing.
  • U.S. adults now spend more time on digital devices than watching TV (more than five hours per day)
  • More people own a mobile device than toothbrushes
  • 70% of mobile searches end up in action in less than one hour
  • Mobile drives more than $200 billion in sales, yet only 25% of brands have a mobile strategy
*source: Pew Research

Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.

College students are geared up for the fall semester, and entrepreneurs everywhere are trying to grab their fleeting attention. They're part of that coveted 18- to 30-year-old demographic. If your product has a shelf life after college, you're in luck--you're catching them in their purchasing power formative years. But to use an appropriate analogy, selling to college students is no easy A.


That's because marketing to college students poses a special set of challenges. They're often transient, skeptical and cash-strapped, making for a difficult market to penetrate.

So, how do you market to the college crowd? Here are some tips.

1. Consider mobile marketing.